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#12: Has Customer Experience Changed Over Time? (Ellie Mirman, Crayon)

Has customer experience changed over time?

In this episode, we’re interviewing Ellie Mirman, the CMO at Crayon – the market and competitive intelligence company that provides strategic insights and inspiration for marketers.

Prior to Crayon, she was the VP of Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, and customer advocacy. Previously, she held multiple marketing leadership positions at HubSpot during its growth from 100 customers to IPO.

In today’s episode, we’ll discuss:

1. How HubSpot demonstrated their commitment to customer experience.
2. If customer experience means something different from industry to industry.
3. How the customer experience mindset has changed over the past decade.

Show Notes

Citymapper
Crayon Inspire
Makerbook

How to get in contact Ellie

Tweet Ellie: @ellieeille
Connect with Ellie on LinkedIn
Visit Crayon

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Send ideas for future episodes to Todd at Todd@dispatch.me

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