About Samara (Sam) Toole:

Sam was brought on as a CMO to manage the brand and customer acquisition strategies and in this role, she oversees customer marketing, creative, and content development to fuel the website, showroom, sales & training at California Closets.

Currently, Sam is focused on the customer more than ever and driving tactics like free virtual design consultations to continue to support customers from the comfort of their homes.

In this episode, we cover:

• The metrics Sam uses to measure customer experience.
• How she understands her customers better than her competition.
• The customer experience challenge/problem she is most keen to solve.
• How Sam balances the line between automation and humanity.
• Why NPS matters so much to California Closets.

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