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8: Why Customer Experience is Everything to SMBs (Dan Slagen, Alignable)

For this episode, we’re chatting with Dan Slagen, the former CMO at Alignable – the networking platform for small and local business owners.

Dan is one of the most respected and well-known marketers in Boston for his work with Hubspot, Nanigans, and Wayfair. He has been featured on Bloomberg TV, Fast Money, The New York Times, the Wall Street Journal, TechCrunch, AdAge, and VentureBeat, among many others.

Dan is now leading the charge of all marketing efforts for Alignable. In this episode we’re discussing:

– 2 case studies of clever SMB customer experience tactics from companies with little marketing budgets.
– How customer experience can help SMBs maintain and build relationships.
– What customer experience means to the SMB world.
– Should SMBs even care?

As always, grab a pen, grab some paper, and without any further ado, please welcome, Dan Slagen.

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