What Does it Mean to be a Customer-Centric OEM?

Customer experience (CX) is the buzzword that doesn’t seem to go away. It all started when companies like Apple, Amazon, Costco, Dollar Shave Club, Trader Joe’s, Safelite Autoglass, you name it, gained traction in the market. These companies didn’t have different business models and they didn’t have different organizational structures; they just had different mindsets. […]