#14: Why This Unique Marketing Philosophy Creates Loyal Customers
How do you create loyal customers? In this episode, we sat down with Lindsey Christensen, the head of marketing at TetraScience – the Mission Control for Research and Development teams. In today’s discussion we cover a handful of fascinating topics: Why Lindsey prioritizes her customer’s personal and professional goals. How Lindsey empowers her customers. What the Lab of […]
#13: The Role Customer Experience Plays In The On-Demand Economy
Is customer experience important in the on-demand economy? In this episode, we’re interviewing Kurt Wilson, the director of customer care and central sales at Breather – the network with hundreds of workspaces, serving as a complement to the typical office. In today’s discussion we’ll cover a handful of topics: The role customer experience plays in the on-demand economy. […]
Field Service and the Internet of Things (IoT)
If you still think the Internet of Things (IoT) is just another inflated buzzword thrown around in every Forbes and Wired article, think again. The term goes well beyond its futuristic face-value and is currently offering meaningful impacts and providing practical value to many consumers. The IoT is rapidly growing, in fact, Gartner, Inc. forecasts […]
#12: Has Customer Experience Changed Over Time? (Ellie Mirman, Crayon)
Has customer experience changed over time? In this episode, we’re interviewing Ellie Mirman, the CMO at Crayon – the market and competitive intelligence company that provides strategic insights and inspiration for marketers. Prior to Crayon, she was the VP of Marketing at Toast, where she built and led the marketing function across demand gen, content marketing, product marketing, branding, […]
#11: How Being Customer-Focused Helped Build 3 IdeaPaint Products (Jeff Avallon, IdeaPaint)
Have you ever considered hiring a customer to improve your product? In this episode, we’re interviewing Jeff Avallon, VP of Business Development at IdeaPaint – a high-performing dry erase paint that provides people with the space needed to fully explore their big ideas. Jeff is an entrepreneur by heart starting four different companies: Today’s Catch Catering, Waterdog Lobster […]
#10: Why Great CX is Personalized, Responsive, and Trustworthy (Kristen Craft, Ovia Health)
For this episode, we’re talking all things customer experience with Kristen Craft, VP of Marketing and Business Development at Ovia – the leading maternity benefits program. Kristen has over a decade of experience working for companies like Kaplan, The Parthenon Group, Transparent Language, Wistia, and now Ovia Health. Kristen received her BA from Brown, her Masters in […]
#9: How Network Reps Can Find the Signals from the Noise
We have a special episode lined up for you. In fact, this is the first of its kind…a healthy roundtable discussion with Eli Rosen and Sam Crowell Richard. Today we’re discussing: Why network managers are so valuable. Why they’re bombarded with too much data. How they affect the customer experience. How they can filter through […]
8: Why Customer Experience is Everything to SMBs (Dan Slagen, Alignable)
For this episode, we’re chatting with Dan Slagen, the former CMO at Alignable – the networking platform for small and local business owners. Dan is one of the most respected and well-known marketers in Boston for his work with Hubspot, Nanigans, and Wayfair. He has been featured on Bloomberg TV, Fast Money, The New York Times, the […]
#7: How to Achieve Better Customer Experiences with Machine Learning (Brian Bell Jr., DataRobot)
In this episode, we’re interviewing Brian Bell Jr., the Lead Software Engineer & Team Manager of Data Science at DataRobot – a machine learning platform for data scientists to build accurate predictive models in a fraction of the time that it takes today. This is a revolutionary offering that experts are saying could fundamentally change the data science […]
Considering the Hybrid Workforce? Ask Yourself these 5 Questions First
There is no denying that the workforce is changing. Service companies are shifting from a primarily full-time dedicated staff to a company with third-party independent contractors. Having this flexible workforce (i.e. contractors) gives companies a better chance of growing and boosting profits larger than previously thought. However, while this shift in labor continues, a new […]
